There are many qualities that people on the dating scene are drawn to in guys. Nice hair, a good smell, rugged good looks and a nice personality are among them.
But, inevitably, incels - an abbreviated term for involuntarily celibate, and typically used by guys - have stuck a cringeworthy label on it.
Describing it as jestermaxxing, incels describe the mere act of being a fun guy to hang around with as an entire dating strategy.
The term - highlighted by MEL Magazine - is specifically defined as the transition from when you stop trying to be hot and start trying, to be funny.
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But unfortunately for them, incels kinda missed the message.
Instead of realising that people want to be around fun guys, many describe it as a “coping” mechanism for guys who cannot accept the fact that they aren’t attractive.
One person wrote on the Lonely Men subreddit: “I jestermaxxed hard in middle school, just made myself look r*****ed.
“Don’t do it. Chads can get away with most things because of the halo effect.”
A Chad typically refers to an attractive bro-type who is successful on the dating scene and has lots of friends.
Another incel wrote: “It’s great to socialmaxx, but it won’t get you a girl. If you’re not automatically disqualified by subhuman looks, the only way to get a girl is through assertive actions. Making her laugh is never going to be enough if that’s all you do.”
Non-incels have noticed the trend of funny dudes doing well on the dating scene - and now routinely (jokingly) mock those making physical improvements, when instead they could just be brushing up on their comedy skills with some SNL re-runs: